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   ocr: Toois Bursinoss GoalsActions High Level Soltwarc Exhassce Revenue Hardware Increase Profitability Retain Good Castomners Communications Word: Procossing dentify Customers intermediate Database Examine custonver Attrabuces Level OLAR Examine, Cusromer History Visualization Correlate Attributes & History: Data, Mining Numbers Media Text mages FIGURE 1 The 30,000-foot view of the functional approach, look- ing at business needs and technology offerings.